Why digital marketing certification course is better than MBA in digital marketing?
Try remembering the last time you went out for window shopping, you don't remember, right? Because it has been more than 2 years since we last went for window shopping and do you know why? “Digital marketing” is the answer to your question. Digital marketing has made the world a smaller place. Now whatever we want can be bought online be it clothes, books, entertainment or food almost everything is available online.
As previously companies and brands used to use Radios or T.V ads for marketing their products, but with the changing time marketing techniques also evolved. Now the companies and brands use Digital marketing to promote their products or services.
Digital marketing is not only cost-effective but also an efficient marketing tool to reach your potential customers.
Digital marketing has a wider scope than that you can think of -it not only opens doors for jobs but you can either start your own blog or become an entrepreneur or even work as a freelancer or become a Youtuber.
Being a commerce student its a very big question for us what after graduation or what are you doing along with your graduation, either you pursue professional courses like C.A or C.S or otherwise you are doing nothing, so here is a chance for you to learn a new skill that shall give you a boom in your career.
In fact, once you get your certifications done and gain a little experience in digital marketing you will have multiple job opportunities for you and all these can be done within the time span of 6 months, Some people will say why to join institutes when we can study online on our own.
Tell me about the last course that you thought you will start learning online and you have completed the course. Many of you will agree that you never completed one.
- An expert or mentor to guide you at each point.
- Tasks and assignments to keep a regular check
- Work on live projects and gain experience
- Experience letter
- Better Job opportunities
There are different ways through which you can learn digital marketing. You can either opt for doing MBA in digital marketing or you can also go for a certifications course provided by institutes. Let’s compare and see
1.Institute Vs College/University
When you do digital marketing from an institute like SMAC Digital it takes 3 months to complete the certification course, where you not only complete 15+ Certifications from brands like - Google, Facebook, and HubSpot, but also learn the practical skills required in digital marketing. Whereas, When you opt for MBA course it takes approx 1-2 years for completion, wherein teacher will teach you about the basic concepts of digital marketing and give an overall idea of how digital marketing helps business but you will not learn the digital marketing skills that will be required to do any work as a digital marketer.
2.Certificate Vs Degree
As previously mentioned in institutes you are helped to attain certificates from various big brands like Google, Hubspot & Facebook and also you get an opportunity to do an internship while learning, While in college you are given a degree as MBA in digital marketing.
But, when you start searching for a job as a fresher, then companies will ask you about certifications, experience and then you will have to again start the certifications and hence a little more time shall pass.
Your college is known only in your city and hence the degree given by your college has less impact than the certificates from these global brands like google, facebook, and Hubspot.
3.Experienced Vs Fresher
When you do a certification course from institutes like SMAC Digital you also get an opportunity to do an internship along with the course and you stand a chance to work for the live projects and learn the skills required and hence earn some experience that you will surely be a plus point for you.
Whereas when you go for an MBA in the same, you don’t get to do an internship in college either you need to find one yourself or wait for your course to complete and then join a company as a fresher.
Just think of two persons X & Y, X Has done MBA from a very big college and holds a degree in Digital marketing while Y has only done certification course and has 15+ Certificates along with work experience of just 6 months and both attend an interview, Who do you think shall get selected?
The answer is surely Y as he not only has certificates from brands like Google, facebook but also has experience.
4.Live Projects Vs Case Study
As previously mentioned with institutes you get a chance to work for live projects, by live projects I mean handling digital marketing activities of big companies and you will learn while doing. You will learn the updated versions as every day a new change is introduced & while you work on live projects you automatically learn the latest. Whereas in MBA college you only get to work on case studies and kind of you don’t get much to do in that and since these case studies are pre-build you don’t learn the latest changes.
5.Experienced Trainer Vs Academic Lecturer
Digital marketing is a skill-based job, even if you have great basic knowledge of how digital marketing helps the business and what is its role in the current scenario and you don't have the actual skill set of how it is done then my friend no use of doing the course. When you learn digital marketing from an experienced trainer it's more beneficial as he is well versed with the trends, changes going in the market as he actually works for live projects and the way he will teach you is practically by showing you what results come after taking certain decisions. Whereas when you learn from an Academic lecturer no doubt he will try his best to make you understand the concepts and everything related to digital marketing but not in a practical manner. Have you ever noticed that the things you actually see happening are something that you remember than the things you heard happened? Same goes here, you will definitely remember the things if done in a practical manner.
6.Training Vs Yearly program
When you choose an institute like SMAC Digital, there you get training and learn the skills required to work as a digital marketer and if you learn well then Within 6 months you can be a digital marketer and can work as :
- Digital Marketing Manager
- Content Writer
- SEO Analyst
- Inbound Marketing Manager
- Social Media Marketing Expert
- PPC Specialist
Whereas if you do MBA in digital marketing you will require firstly a year to complete that then you will go under internship under some company or institute for training and certification and hence you will take almost double the time then actually required to do this.
Now, rethink your decision of choosing a college or institute. Make a wise decision as it will affect and reflect in your future.